ADVICE

Stop the Spray-and-Pray job applications: Here’s how to get a job

October 1, 2025
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6 min
Otissa Johnson
Otissa Johnson
Career Evolution Architect
A young happy man.

Ok, I know you've been applying to everything and honestly? I get it. You're lowkey terrified and it feels like you're just throwing applications at the wall hoping something sticks.

But you know what? Things have changed and this isn't a numbers game anymore. While that partly sucks, let's be real, you have things you'd rather be doing with your time than applying for jobs.

Whether you just graduated and are staring at a mountain of student loans, got hit with a layoff that came out of nowhere, or you're watching the news and panic-applying because you’re worried you’re next - here's how to job search the smart way (it's not gonna be the same advice your parents give you).

Your parents' job search advice doesn't work anymore

I know your parents are telling you that you can just upload your resume and wait for an actual person to read it... but that's giving 2019 energy.

Why? Because AI systems have entered the chat.

Let me guess, you sent out 200 applications and heard crickets, right?

No, I'm not psychic, it's not a you problem.

Want a harsh truth that might make you feel better but also feel like we're all doomed at the same time? AI systems reject qualified candidates 90% of the time. Harvard Business School said that and they kind of know what they're talking about.

Your parents think job searching is about "putting yourself out there" and "the more you apply, the better your chances." That worked when humans were reading resumes. Now it's literally counterproductive.

You don't need to spend hundreds of hours applying for jobs

Here's what your parents don't understand about applying for jobs right now: spending 8 hours a day mass-applying to jobs isn't hustle culture - it's self-sabotage.

AI systems look for keyword matches and formatting they can parse, so applications that don't align with their specific requirements get filtered out regardless of your actual qualifications.

Bottom line: every cover letter that screams "I copy-pasted this" gets you auto-rejected faster.

While you're spending entire days firing off applications, the AI is scanning for super specific patterns and keywords. If you don't know what those are, you're basically invisible.

I've seen people apply to 400+ jobs and get maybe 5 interviews. Then others apply to 50 jobs but actually research each one first, and they get 15 interviews.

Were those people just naturally better at job searching? Nah. They figured out that these AI systems are looking for very specific things, and if you don't know what those things are, you're gonna keep getting auto-rejected no matter how qualified you are.

The new way to apply for jobs (and yes it actually works)

Instead of spending your entire day applying to random jobs, here's what actually works: 8-12 applications per week. That's it.

I know that sounds terrifyingly low when you're spiraling, but sending 100 terrible applications isn't helping you. You're literally wasting time that could be spent on literally anything else.

Step 1: Make your resume boring as hell All that creative formatting advice your career center gave you? Dead. The AI literally cannot read fancy layouts or multiple columns. Just basic black text, simple headers, bullet points with numbers when you can.

Step 2: Spend 15 minutes researching each company I'm not saying become an expert – just read their recent news, see what they're working on. Sometimes the AI is looking for specific industry words that only show up in their materials, not the job posting.

Step 3: Write a cover letter that doesn't suck Cover letters are still a thing unfortunately. Don't just list what you did – try to connect it to something specific about the company you're applying to. The AI might be scanning to see if you actually looked at their website.

Step 4: Apply strategically by industry This is the part nobody talks about: AI hiring is completely different depending on where you're applying. Your perfect tech resume will get you instantly rejected at a bank.

Retail, fast food, trucking use basic chatbots asking "Do you have this license? Yes/No." Banking looks for prestige signals, like specific school or company names. Tech companies screen for "cultural fit" using language patterns.

You need to know what each industry's AI actually wants instead of using the same resume everywhere.

Plot twist: TikTok and ChatGPT aren't shortcuts for job search

Job seekers are burnt out. So they're having ChatGPT write their cover letters and optimize resumes. But with everyone using ChatGPT to write cover letters now, hiring managers are seeing the same language over and over. It's obvious and it's not helping you stand out.

And all those TikTok career tips? Most are either too general or based on one person's experience that doesn't translate. Like the viral "make a PowerPoint pitch video about yourself" trend - that worked for one person, but now thousands are doing it. When everyone's using the same "hack," it stops being a hack.

The real job search game plan

Your parents think job searching is about persistence and volume. The actual game is about understanding what's happening behind the scenes.

You need something that helps you figure out what each company's AI is actually looking for. Not to be fake, but so your real skills don't disappear when a robot does the first cut.

Instead of spending hundreds of hours throwing applications into the void:

  • Do your homework
    • Spend your time understanding how these AI systems actually work.
    • Research 50 companies where you could see yourself working.
  • Use a hybrid approach:
    • Spend 70% of your time on 3-5 highly targeted applications per week where you research the company, customize everything, and really go all out
    • Spend 30% of your time on 7-10 broader applications where you're qualified but not spending hours on customization
  • Optimize for the robots, then the humans:
    • Make sure your resume can be read by ATS systems (simple formatting, relevant keywords)
    • But also make sure it tells a compelling story when humans do see it
  • Follow up professionally.
    • Connect with people on LinkedIn. Get in front of humans who make the final decisions.

This approach takes way less time than mass-applying and actually gets results. You'll have time for other things in your life instead of making job applications your full-time unpaid job.

The anxiety isn't really about the future – it's about feeling like you have no control. But you do have control. You just need the right information about what's happening behind the scenes instead of following advice from people who last job searched before AI existed.

Stop throwing applications everywhere hoping something sticks. Start being strategic. The robots are doing the first screening, but humans are still making the final decisions.

FAQs

Q: Why am I not getting job interviews after applying everywhere?
You’re not getting job interviews after applying everywhere because most resumes are filtered by AI hiring systems before a human ever sees them. If your resume isn’t ATS-friendly or doesn’t match the job posting keywords, you’ll get rejected even if you’re qualified.

Q: How many jobs should I apply to per week?
You should apply to 10–15 jobs per week. That means 3–5 highly targeted applications where you go all out, and 7–10 broader applications where you’re qualified but not spending hours customizing.

Q: What are the best ATS resume tips?
The best ATS resume tips are to keep your formatting simple, use standard fonts, avoid columns or graphics, and add keyword-rich bullet points that show measurable impact. That way, applicant tracking systems can actually read and rank your resume.

Q: How do I beat applicant tracking systems?
You beat applicant tracking systems by tailoring your resume language to match the industry. For example, banking AIs look for prestige schools and titles, retail AIs scan for licenses, and tech AIs focus on skills and culture fit.

Q: What’s the best job search strategy?
The best job search strategy is the 70/30 rule: spend 70% of your time on 3–5 highly targeted applications and 30% of your time on 7–10 broader ones. This balance helps you avoid job search burnout while still improving your chances of landing interviews.

Q: Why does job searching feel like a full-time job?
Job searching feels like a full-time job because mass-applying takes hours and rarely leads to interviews. By focusing on fewer, targeted job applications, you save time and increase your chances of getting noticed.

Q: Does customizing every job application really matter?
Yes, customizing every job application really matters, especially in 2025. AI hiring systems look for specific keywords, and recruiters want to see that you understand their company. Even small tweaks can make the difference between being rejected and getting an interview.

Q: Can AI reject me even if I’m qualified?
Yes, AI can reject you even if you’re qualified. Applicant tracking systems often filter out resumes that don’t match exact keywords or formats, even if you have the right experience. That’s why resume optimization is so important.

Q: How long should a job search take?
A job search in 2025 can take anywhere from a few weeks to a few months. The timeline depends on your industry, how targeted your applications are, and how well your resume passes ATS filters.

Q: What is job search burnout and how do I avoid it?
Job search burnout happens when constant applications, rejections, and uncertainty leave you exhausted and unmotivated. You avoid job search burnout by limiting how many applications you send, balancing targeted and broader applications, and giving yourself time for rest.

How Jema changes the game

Here's where things get actually hopeful: you don't have to choose between burning out on applications or settling for whatever job will take you.

Jema does the heavy lifting on fit assessment - she analyzes jobs to make sure you're actually qualified and that the company culture, values, and role align with what you're looking for. No more applying to jobs that would make you miserable just because you're desperate.

Then she handles the tedious part - tailoring your resume and cover letter for each application so they hit the right keywords and speak the company's language. The applications going out aren't generic; they're customized to show why you're specifically right for that role.

The result? You're applying to more jobs without the mental exhaustion, and they're all jobs you'd actually want. You're not sitting around wondering "Is this even right for me?" or stress-applying to anything with a pulse.

It's the difference between throwing 200 random applications at the wall versus sending 100+ strategically tailored applications to companies where you'd actually thrive - without spending your entire life on job boards.

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